Caesarstone conquers Salone del Mobile 2016


This year, we collaborated once again with Caesarstone at Salone del Mobile, this time for the production of "The Restaurant by Caesarstone and Tom Dixon" – a monumental food installation by British designer Tom Dixon.

Dixon designed 4 kitchens inspired by the 4 elements: earth, wind, fire and water. All 4 of them operated as pop up restaurants, and were located at the impressive 18 century complex Rotonda della Besana.

We managed the manufacture of the 4 kitchens, construction of the installations as well as the production of the launch party with Wallpaper* magazine – an event that made its way to Milan's nightlife hall of fame. Global communications were managed by Jacob Peres.

Together with our partners GO UFO, we also built and developped the project's website.

"The Restaurant by Caesarstone and Tom Dixon" starred in Salone del Mobile's leading reviews and lists: it was chosen as top 5 installations on Wallpaper* magazine's print edition and got an extensive article on the online Wallpaper* magazine; got praised by the New York Times, Architectural Digest, Design Boom, Dezeen and dozens of other design and architecture websites.

For a panoramic view of the installation >>

Other productions we did with Caesarstone >>